Regardless of where in the world you’re working to transform the healthcare industry, you need to understand the ‘consumer health movement’ and how it’s going to basically change everything about the business of care delivery.
Lucky for us, Dr. Rasu Shrestha, Chief Innovation Officer at University of Pittsburgh Medical Center (UPMC) – one of the most forward-thinking health systems in the US – can break the concept down.
It bears mention that UPMC is a unique hybrid healthcare business. Not only is it a very sizable hospital system (with 35 hospitals and more than 8,000 licensed beds) but it also provides health insurance and acts as a payer as well.
Rasu is a ‘hybrid’ too. In addition to being Chief Innovation Officer, he also leads UPMC Enterprises, the organization’s venture arm, so when he explains how the consumerization of healthcare will impact business models, payment models, and even the financing of healthcare risk, he’s speaking with all players in mind – including startups. What will it take for these newcomers to better serve healthcare consumers and usher in a new era of healthcare? Rasu offers his best advice.