Wingwomen, a tech-enabled FemHealth company, has announced its expansion into three Southeastern states in the US, namely Florida, Georgia, and Louisiana.

This move aims to widen access to emotional and nutritional support, virtual doula services, lifestyle and nutrition health coaching, and reproductive health and fertility education. This is for medically underrepresented women in underserved areas. The company’s expansion aims to provide an equitable solution for women in the South, statistically more likely to be impacted by health disparities.

Wingwomen’s strategic move considers the impact of reproductive health deserts on women across the South. According to the American College of Obstetricians and Gynecologists (ACOG), less than half of women in rural or exceptionally underserved areas live within a 30-minute drive of the nearest hospital offering perinatal services. Nearly one in five rural women of reproductive age reported the highest rates of delayed care or no medical care due to cost. What’s more, 23% reported not having health insurance coverage.

Wingwomen’s expansion into these states will provide affordable care access for this patient population. This will give them access to care and education from their homes. This expansion is set to make a significant impact, particularly for women without insurance, that live in a care desert or rural area, or fall into the Medicaid patient population.

Founder and CEO of Wingwomen, Adonica Shaw, stated,

When we looked at the data, we realized we could deepen our impact by strategically including women who are most commonly overlooked by other telehealth market solutions. Millions of women are falling through the cracks, and it was important to make sure we carved a path that was inclusive of women regardless of their socioeconomic status.

With this expansion, Wingwomen is making reproductive healthcare and fertility education accessible to all women, regardless of their location or financial situation.

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