NEW YORK – October 14, 2021 – Noom, a leading digital health platform focused on behavior change, today announced the launch of Noom Mood, a program dedicated to helping people develop and implement healthy habits to manage daily stress and anxious thoughts.

Noom has built a powerful behavior change platform – grounded in more than a decade of user insights, behavioral science research, and technological innovation underpinning its successful Noom Weight program – that it is now adapting to new categories and conditions. Noom Mood is the company’s first consumer product launch beyond its flagship weight management offering and marks a major advancement for the company toward becoming a total health destination.

A stress management product has been a top request from our Noom community. As awareness grows around the importance of mental well-being for living a healthy and happy life, Noom Mood fills an urgent gap for those who want to improve their relationship with stress. The program is easy to use any time, anywhere, building users’ confidence and empowering them to take control of their health. Expanding our platform to include Noom Mood is a big step toward leveraging our behavior change expertise across the health spectrum while delivering increased value to our customers.

Saeju Jeong, Noom co-founder and CEO

Because Noom is rooted in psychology, we have helped millions of users realize the critical connection between mental wellness and physical health, and the impact each one can have on the other,” said Andreas Michaelides, Ph.D., chief of psychology at Noom. “The launch of Noom Mood marks an exciting new chapter for Noom to help even more people unlock powerful holistic health outcomes”.