di , 14/06/2023

Addition of experienced executive and thought leader adds expertise as company enters new phase of growth

ATLANTA–(BUSINESS WIRE)–Loyal, the preferred digital health platform for improved care utilization by the nation’s leading health systems and hospitals, announced today that Matt Gove has joined the company as Senior Advisor.

For more than a decade, Gove has been one of the healthcare industry’s most recognized and respected advocates for consumer-centric marketing and digital experiences, leading those functions and more for Piedmont Healthcare and Summit Health/CityMD. At Loyal, Gove will work directly with CEO Chad Mallory to provide strategic counsel as the company continues to expand its platform and become the partner of choice for forward-thinking, consumer-centric healthcare organizations.

“Matt has a unique skill set and has done as much as anyone to push the healthcare industry to elevate the consumer digital experience. We are thrilled to have him join our team,” said Mallory. “Over the past few years, Loyal has grown from a best-in-class provider of point solutions to a true platform company. Matt will help us share that story more effectively and build on that success.”

With more than 25 years of marketing, communications and consumer strategy experience, Gove served most recently as chief marketing officer for NYC-based Summit Health/CityMD, which was acquired by VillageMD in January. Previously, he served as chief consumer officer for Piedmont Healthcare, where he was responsible for marketing, consumer experience, communications, community benefits and government relations for Georgia’s largest health system. Under Gove’s leadership, the Piedmont team established a reputation as a national leader in consumer-centric marketing and digital experience design.

“It has been a thrill to see healthcare companies finally embrace their customers and offer digital tools that meet patients where they are. The next step for those companies is to find a solution that not only makes it easier for patients but delivers a consolidated platform that actually improves operations as well,” added Gove. “Loyal is the only platform that can do that and I’m incredibly excited to be joining at this point in its growth.”

To learn more about Loyal and its full range of solutions to improve the healthcare consumer experience, visit loyalhealth.com.

About Loyal

Loyal is a healthcare consumer experience company solely dedicated to the betterment of patient care. As the preferred platform for improved care utilization used by the nation’s leading health systems and hospitals, Loyal’s AI-powered solution makes it easier for patients to connect and access care across their entire health journey, thereby driving loyalty with their trusted health provider. Streamline patients’ navigation of your health system and network of clinical services with LoyalHealth.com.


Maggie Vautrinot
PAN Communications for Loyal