Fitbit announced Fitbit SenseTM, the company’s most advanced health smartwatch, bringing innovative sensor and software technology with the world’s first electrodermal activity (EDA) sensor on a smartwatch to help manage stress, along with advanced heart rate tracking technology, new ECG app, and an on-wrist skin temperature sensor, all powered by 6+ days of battery life.

Paired with a free six-month trial of Fitbit PremiumTM,  it can help you track key trends in your health and wellbeing, like heart rate variability (HRV), breathing rate, and SpO2 with the new Health Metrics dashboard.

Fitbit is also introducing Fitbit Versa 3TM , with exciting new health, fitness, and convenience features, including GPS and the addition of Google Assistant.

Last, Fitbit has enhanced its most accessible tracker, Fitbit Inspire 2TM, increasing battery life up to 10 days, adding more health and fitness features like AZM, and adding a one-year free Premium trial.

By making these powerful tools and resources available and more accessible to everyone, the Fitbit platform helps you better understand and take control of your wellbeing during this unprecedented time.

Our mission to make everyone in the world healthier has never been more important than it is today. COVID-19 has shown us all how critical it is to take care of both our physical and mental health and wellbeing, said James Park, co-founder and CEO, Fitbit. Our new products and services are our most innovative yet, coupling our most advanced sensor technology and algorithms to unlock more information about our bodies and our health so you can be in control. We are breaking new ground with our wearables, helping you better understand and manage your stress and heart health, and pulling your key health metrics together in a simple and digestible way to track things like skin temperature, heart rate variability, and SpO2 so you can see how it’s all connected.3 Most importantly, we are making health accessible, surfacing new data that you may only get once or twice a year at the doctor’s office that you can use to focus on your holistic health and wellness, at a time when it’s needed most.

Intelligent Design for Maximum Performance, Style and Comfort

Fitbit Sense was created through a series of unique and innovative design processes, including miniaturized nano-molding and laser bonding technology, to create Fitbit’s most powerful and intelligent device to date.

Fitbit Sense features a new design language that is inspired by the human body, combining friendly silhouettes and a graceful form with purposeful materials. Finishes are physically and visually lightweight, premium and built to last, with aerospace grade aluminum and stainless steel for a polished, high-tech look.

New infinity bands are flexible and comfortable, while the quick-release attachment makes it easier to swap looks from day to night. The robotically-crafted body features a fusion of glass and metal, and the watch is water resistant up to 50M. The biosensor core within has been configured to house the most sensors of any Fitbit device, while maintaining a sleek aesthetic and long battery life.

More information about Fitbit Sense can be found here.