DUOS and MoonLab Productions join forces to introduce a new approach to event engagement to reduce waste and break down barriers to access and care
NEW YORK–(BUSINESS WIRE)–DUOS, a digital health company empowering older adults to live independently and attain the highest level of health in partnership with health plans, today announced the launch of its latest initiative, Connections for a Cause.
This campaign, driven by the company’s unwavering belief in the transformative power of connections, aims to extend a helping hand to the people and communities it serves. Kicking off next week at the 14th Annual RISE Star Ratings Master Class in San Diego, California, strategic partnerships with non-profit organizations (NPOs) will replace unnecessary branded swag at industry events. DUOS will take this initiative and its interactive booth on the road throughout 2024 to build connections, inspire change, and give back to communities across the Nation.
DUOS is inviting healthcare leaders in attendance at scheduled events to visit the company’s booth and try their hand with the new interactive wall which accumulates donations with provided DUO$DOLLARS to a cause aligned to four categories that tie back to DUOS’ overall mission – community, access to care, health equity and companionship.
“Conferences and events generate an estimated 600,000 tons of trash per year in the U.S. alone with approximately 60% of items ending up in a landfill,” said Jenn Kerfoot, Chief Strategy & Growth Officer at DUOS. “At DUOS, we are reimagining the future of what events like these can offer – not only to individuals attending but to a wider audience – with an even greater impact. Connections for a Cause originated from our team’s strong conviction to do more. We are excited to travel with purpose across the U.S. to give back to communities that need our support, all while helping reduce our carbon footprint.”
To help make this vision a reality, DUOS has teamed up with MoonLab Productions (MLP), a woman-owned creative and production agency on a mission to design, produce and launch impactful brand experiences for clients around the world. MLP, alongside their in-house fabrication partner, BloqLab, carefully sourced and thoughtfully built the new DUOS booth using 90% sustainable materials.
“It was clear from the start that our team aligned with DUOS’ passion for giving back to the communities that we have the privilege to serve,” said Cassandra Michler, CEO and Founder at MLP. “We are proud to have developed the design to help bring this vision to life and look forward to supporting DUOS as they inspire industry peers to interact and donate to nonprofit organizations that directly help our aging population.”
The launch of the Connections for a Cause campaign is another milestone in the company’s continued growth and market penetration and comes on the heels of its recent funding, strategic additions to the executive and marketing teams, as well as the launch of DUOS+AI platform at HLTH 2023.
DUOS is a digital health company focused on helping older adults stay connected and age independently. Founded in 2020, DUOS connects Medicare beneficiaries and their caregivers to the resources needed to attain the highest level of health. DUOS’ SaaS platform and activation programs improve plan performance, enhance the continuum of care, and improve well-being and satisfaction through highly contextualized, personalized and timely campaigns.