The behavior change app will be available to eligible members as part of the CareFirst WellBeing℠ Program.
NEW YORK–(BUSINESS WIRE)–Noom for Work, the commercial leader in behavior change, announced today that it would deliver two new preventive health solutions to commercial members of CareFirst BlueCross BlueShield’s (CareFirst): Noom Weight and Noom’s Diabetes Prevention Program. Beginning April 3, 2023, both programs will be accessed via CareFirst WellBeing℠ as a benefit to all commercial members, opening up always-on access to Noom’s psychology-based app for the full member population. Users will take a brief assessment in the app to determine the program that best fits their profile.
For some users, Noom Weight, the organization’s flagship program, will be the best fit. Powered by psychology, Noom Weight uses evidence-based techniques to empower behavior change. It’s a personalized, mind-first approach that combines technology and human coaching to create healthier habits that lead to long-lasting results. Features of Noom Weight include curriculum that teaches users the why behind their habits and how to change them; modular daily lessons, tailored to each person’s goals; education tracking, food logging, and ability to connect to other devices (scales, wearables) for immediate feedback and positive reinforcement; and one-on-one coaching and peer support groups to help improve outcomes via encouragement, accountability, and goal setting.
“Partnering with Noom to integrate its solutions into the CareFirst WellBeing application was a natural move for the redesigned platform,” said Mack McGee, Vice President and Chief Marketing Officer of CareFirst. “With specific focus on preventive care to yield better health outcomes, CareFirst WellBeing is prioritizing innovative programs that fit into daily life and meet people where they are in their healthcare journey. This partnership with Noom will empower the people we serve to take charge of their health through healthier habits and weight management to mitigate chronic conditions, and we’re excited to see the benefits it brings to our members.”
For other individuals at risk for type 2 diabetes, they will receive Noom’s Diabetes Prevention Program (DPP) – the first CDC-recognized digital behavior change program tailored to support those who have early indicators of the disease. Eligible members will be screened for enrollment based on meeting standard criteria for prediabetes and access a digital experience similar to Noom Weight, but tailored to a prediabetes audience. DPP carries the same core features of Noom’s Weight program, but also includes daily lessons tailored to each user’s goals and aligned with CDC requirements, including a weekly exercise minutes goal tracker and one-on-one coaching with trained DPP lifestyle coaches, with a heavier emphasis on peer support and group interaction.
According to the CDC, more than 72% of the Adult US population is overweight, and more than half of that population is obese, with trends predicted to increase every year – and 47% of chronic conditions can be attributed to being overweight.
“So much of the impact on weight in the US is based on the lifestyle choices we make and we know how hard it is to retrain your brain to develop healthier habits in a way that is easy, accessible and personalized. We’re extremely excited to partner with an innovative organization like CareFirst who is prioritizing the health of its members with programs like Noom, which can be accessed by its full population to help develop healthier habits that last, ultimately reduce the risk of chronic conditions and the prevalence of type 2 diabetes,” said Matt Mouradian, General Manager of Healthcare at Noom.
Noom is a psychology-based digital health platform powered by data, technology, and human coaches that helps millions of people meet their personal health and wellness goals from weight management to diabetes prevention to stress reduction. The company has been awarded multiple grants from the National Institutes of Health and was the first mobile application to be recognized by the Centers for Disease Control and Prevention as a certified diabetes prevention program. Headquartered in New York City, Noom has been named one of Inc.’s Best Places to Work, Quartz’s Best Workplaces for Remote Workers, and Fortune’s Best Workplaces in Technology.