Healthcare agency, consultancy and digital health group, Healthware, has announced the acquisition of Finland-based digital service development and creative agency Make Helsinki.

  • Healthware strengthens its geographical coverage with the creation of a hub dedicated to the Nordics and Baltics region
  • The deal combines Healthware’s consulting, full-service agency and digital health capabilities with Make Helsinki’s additional expertise in Virtual Reality, Customer Experience, Design and recruitment for Clinical Trials.

Salerno/Helsinki, 1 December 2020 Healthware, founded in 1997 and led by digital health expert Roberto Ascione, has seen rapid growth in the past few years and has evolved into a partner able to guide the transformation of life sciences, health tech and health insurance companies, as well as the start-ups to partner and connect with the healthcare stakeholders. Make Helsinki Ltd., founded in 2015 brings complementary services spanning Virtual Reality, Customer Experience, Design, Augmented Reality and recruitment for Clinical Trials on top of a full service agency.

The acquisition builds on successful prior collaboration between the two organisations, including best-in-class full-service agency offerings, digital transformation, technology / enterprise solutions and corporate venturing. In addition, Make Helsinki brings knowledge of the Finnish technology playground and Nordic market.

Petteri Kolehmainen, CEO and co-founder of Make Helsinki, who will assume the role of Managing Director Finland at Healthware Group, said:

We have been cooperating together for several years, and have found that we strongly share similar focuses, cultures and targets. As part of Healthware Group we can serve our existing and new customers better, faster and with wider expertise than ever before.

Due to both companies being privately owned, the terms of the deal have not been disclosed. Make Helsinki will rebrand to Healthware and will function as a regional hub, continuing to offer its services in addition to the entire Healthware Group offering. Existing employees in the region will report into the new organisation.

Roberto Ascione, CEO & founder at Healthware Group, said:

We are excited about this new acquisition, which extends our global footprint with a Nordics & Baltics presence and reinforces our expertise in key disciplines that are increasingly important to the future of health.

Healthware Group is privately owned and backed by FITEC, a leading European VC fund focusing on technology. This has accelerated the company’s growth and enabled key strategic investments and acquisitions within life sciences and digital health.